We have worked across the spectrum of products and services, including policy development, and have specialist experience with the ‘older old’ and disabled people of all ages.
Markets include finance, health, technology, food, pharmaceuticals / medicines, holidays and retail. We have also worked in different media to understand the communication needs of this audience.
“Wise Branding has helped to guide and shape the Switchover Help Scheme communications, which uniquely targets older (75 and over) and disabled people. Wise Branding sensitively engaged participants aged from 21 to 98, and was able to provide important insight on how to describe the Help Scheme, and how best to reach these audiences.’
Alex Pumfrey; Director of Strategy and Policy, Digital UK
“Insights into this increasingly important demographic are invaluable. Wise Branding has consistently delivered brilliant qualitative work that has been instrumental in creating effective communications to guide people through the digital switchover process.”
Will Hodge; Planner, AMVBBDO
“We chose to work with Wise Branding because of their unique understanding and perspective on the older consumer. We have worked with them on a variety of different strategic and creative projects and have always been very pleased with the outcome in terms of critical consumer insights, quality of thinking, and practical recommendations as to how to move forward.”
Keith Haggart; Director Retirement Income, Prudential
“NAPF has been working with Wise Branding for about a year now and we have been extremely pleased with their response times and results. There are relatively few market research companies with such in depth knowledge of the “over 50s”. We found their assistance invaluable and would not hesitate to recommend them to others.”
Keith Hollender; Commercial Director, National Association of Pension Funds
“Melanie’s considerable research experience, combined with intelligent thinking and creative insights, made her contribution invaluable to our strategic and creative development.”
Eileen Folan; Brand & Planning Director, BUPA
If you have been ignoring this market, what are you going to tell your chairman?