Wise Branding was set up by Melanie Haslam in 2002. Prior to this Melanie was a client MRM and a Planner and Board Director at Young and Rubicam. She holds the Diploma of the Market Research Society and the Human Givens Diploma (both with Distinction), and the Certificate for the Introduction to Group Analysis from the Institute of Group Analysis. Melanie was also an IPA Effectiveness Award winner. Melanie lectures on ageing and the dynamics of ‘ageing well’ for the Human Givens College, and runs workshops and seminars for clients.
Wise Branding offers a network of highly experienced people with particular skills, which means we can offer the best quality and most relevant people to meet particular requirements, and can deliver for both smaller and larger projects.
Core skills and services
- Strategic and creative brand planning from experienced senior planners
- Qualitative and quantified research with experienced researchers who really understand this market
- Brainstorming and idea generation sessions, including our unique consumer driven BrandVision sessions
- Expertise with the ‘older old’ in terms of recruitment, interviewing techniques and stimulus material development
- Expertise with disabled people of all ages, and with older ethnic minorities
- Educational Workshops on Retirement, Ageing Well, and How to Care for Older People
- Desk Research