Wise Branding was set up by Melanie Haslam. Prior to this Melanie was a client MRM and a Planner and Board Director at Young and Rubicam. She holds the Diploma of the Market Research Society and the Human Givens Diploma (both with Distinction), and the Certificate for the Introduction to Group Analysis from the Institute of Group Analysis. Melanie was also an IPA Effectiveness Award winner. Melanie has lectured on ageing and the dynamics of ‘ageing well’.
Francesca Taylor is a key collaborator with Melanie in Wise Branding. Francesca worked for fifteen years at several leading advertising agencies as a researcher and planner, and as a Board Director at Young and Rubicam. She has a post-graduate degree in Social Anthropology and several years overseas research experience.
Core skills and services
- Qualitative and quantified research with experienced researchers who really understand this market
- Strategic and creative planning from experienced senior planners
- Brainstorming and idea generation sessions, including our unique consumer driven BrandVision sessions
- Expertise with the ‘older old’ in terms of recruitment, interviewing techniques and stimulus material development
- Expertise with disabled people of all ages
- Educational Workshops on Retirement, Ageing Well, and How to Care for Older People
- Desk Research