1 Many older people seek experiences, and do not want to be just spectators. They want to do, not just see.
2. When they want an experience, they want a top notch experience. And, more than most, they will pay for it.
3 Appeal to their core values and motivations. Don’t underestimate those, or stereotype them because of their age.
4. Don’t forget sensory experiences, and the importance of entertainment or fun. It should not be too hard work
5. They like products and services that save time.
6. They also like value for money. They do research before they buy.
7. Marketing should be honest and authentic; avoid hyperbole.
8. Word of mouth referrals are important. Old fashioned social networking
9. They want a rational as well as an emotional benefit
10. Don’t use chronological age to predict who they are and what they’ll do. Don’t assume they are all the same, don’t stereotype