The people
Wise Branding was set up by Melanie Haslam. Prior to setting up her own business some eight years ago Melanie was involved in research as a client researcher, and as a board planner at a leading UK advertising agency. She holds a diploma from the Market Research Society, is an IPA Effectiveness Award winner, and undertaken the MA programme in Psycho-Analytical Observation Studies at the Tavistock Institute. Melanie is a full member of the MRS, and an associate of the APG and AQR.

Francesca Taylor is a key collaborator with Melanie in Wise Branding. Francesca worked for fifteen years at several leading advertising agencies as a researcher and planner, and as a Board Director at Young and Rubicam. She has a post-graduate degree in Social Anthropology and several years overseas research experience.

Core skills and services

An integrated planning and research resource dedicated to meeting the marketing and communication needs of the over 50s market.

• Qualitative and quantified research with
experienced researchers who really understand
this market

• Expertise with the ‘older old’ in terms of recruitment,
interviewing techniques and stimulus material
development

• Strategic and creative planning from experienced
senior planners

• Brainstorming and idea generation sessions,
including our unique consumer driven BrandVision
sessions