Wise Branding is a strategic brand planning and market research company dedicated to the marketing and communication needs of the 50+ market.
A broad and diverse market that includes both the ‘younger old’ (sometimes called Baby Boomers) and the ‘older old’.
We can help you better understand the over 50s. We have invested considerable time in understanding this market, and have extensive experience of consumer insights and market research with the 50+ consumer.
Combined with our creative and commercial backgrounds as planners and clients, we can help you define, target and engage the relevant consumer; develop insights to tap into their needs and aspirations; and help you develop more meaningful strategies, products and communication.
Did you know ?
- The over 50s hold 80% of the nation’s wealth
- The 55 to 64s have the highest disposable income of any age group
- The over 50s make up over one third of the population
(Source: Office for National Statistics 2010/11)
The over 50s have been consistently ignored.
They think so, and so do we…
So catch up with what you know about marketing to the over 50s with Wise Branding…